For service businesses
A site, made by conversation.
Skip the templates and the drag-and-drop. Tell parley what you do — your AI editor writes the page, picks the layout, and ships it to your subdomain in seconds.
No card required · Free trial messages every month
How it works
A website, by the line.
Sign up
Pick a subdomain. Your site is live with a tasteful default in under a minute.
Talk to your editor
Describe the work — the audience, the offer, the tone. Your AI editor drafts the page, picks colors, sets the structure.
Iterate by sentence
"Make the hero darker." "Add a booking section with my Calendly." "Swap to the editorial theme." Edits land in seconds.
Themes
Two themes. Yours, customized in chat.
Start with minimal for clean and current, or editorial for serif-led and considered. Brand colors, typography, density, and corner radius all adjust per tenant — no config files, no theme editor.
Studio Lumen
Brand work, considered.
Identity, packaging, and editorial design for founders who care about the details.
minimal
Clean. Sans-serif. Lots of whitespace. The default.
Studio Lumen
Brand work, considered.
Identity, packaging, and editorial design for founders who care about the details.
editorial
Serif headlines, asymmetric grid, italic pull quotes.
Built for
Independent owners.
parley is shaped for service businesses — the kind where the work is you, and the website needs to feel like it.
Coaches
Lay out your offers, drop in a Calendly link, ship. Tell parley your packages and pricing — they show up structured, not as a wall of text.
Consultants
Three-section about, retainer pricing, and case-study testimonials. Edit the voice line-by-line until the copy reads like you wrote it (because you essentially did).
Designers & studios
Editorial theme, generous whitespace, image-led hero. Owner-uploaded photos via the media library, hosted images via URL — both work.
Photographers
Portfolio-feeling layout with a hero image, an about section, and a clear path to booking. Custom domain when you're ready to ship.
Pricing
Free to start. Pay when it earns its keep.
Free trial messages every month. Bring your own AI key for unlimited chat at cost. Three tiers when you're ready.
FAQ
Honest questions.
Do I need a credit card to start?+
No. You get free trial messages every month. Bring your own AI key (Anthropic, OpenAI, Google, or AWS Bedrock) and chat is unlimited at cost. Paid tiers come later.
Can I use my own domain?+
Yes. Custom domains via Cloudflare for SaaS — you point a CNAME, we handle the cert. Works on every plan.
What if I want to leave?+
Your content lives in a Postgres database we expose by tenant. We'll get you an export when you ask. Not locked in.
Is the AI editing my live site or a draft?+
Live. Edits land in the database, the public site picks them up within a few seconds. Preview pane in the admin shows the same site visitors see.
How is this different from Webflow / Framer / Squarespace?+
Those are visual builders — drag, drop, configure. parley is a conversation. You describe what you want, your editor writes it, and you iterate by talking. No theme editor, no widget panel.
Will this scale to a complex marketing site?+
parley is best for one-page-plus-blog service business sites. Heavy multi-page IA, e-commerce, or fully custom layouts aren't the goal. We'd rather do one shape well.
Try it before you commit.
The demo runs against a real instance. Talk to it for two minutes and decide.